PPC-Advertising Google AdWords is inferior to the technology of my plummeting stock account. That’s quite an accusation, sir. Yes, it is. Let’s review Google AdWords for a moment. It’s not that we don’t use the Google AdWords account. We do. As a matter of fact, we use an MCC (My Client Center) account to manage a number of Pay-per-Click accounts that produce great results for our client’s online advertising campaigns. It generates revenue for our company on a monthly basis. AdWords is more effective than the yellowpages or any newspapers. We’ve seen the results when we track the marketing dollars and the leads they produce from each marketing channel. Last year, one of our smaller clients was spending around $2,500 for a large color ad in the phone book, per month. His Return on Marketing-ROM was dropping drastically. Three years ago, they were receiving about 75-100 new leads per month from the phone book ads. Now, they are barely getting 3-4 leads per month from it. It doesn’t take a business marketing genius to see it’s time to move the marketing cannon and point it in another direction…sponsored search engine advertising(?keyword research this). Pay-per-click advertising on the web was the logical move for our marketing plan. And, for the record, it has been a very successful solution for generating targeted leads. But, let’s get to the meat of why my plummeting stock accounts are better than Google’s management system is. There are great things about AdWords. Split testing ads to see which one produces more web leads. Cost-per-Click bidding controls. You can set it to a maximum or have Google do the optimizing for you. You can set daily or monthly budgets so you know what’s being spent. Ah, but here in lies the thorn in the side like a blade from Lancelot to King Arthur. You can set a monthly budget, but that leaves your budget control up to a very loose set up. For some accounts this is a great method of budget management. Say for instance, if you have a client who is only spending $300-400 a month for a local service business such as a locksmith or a small landscaping business. But, if you set your bids for daily limits, you get kind of stuck in the mud of nowhere. Lets say you set your daily adwords bid for $100 dollars for a certain campaign. In it you’ll have a few adgroups in that campaign running everyday. With 30 days in the month you would hit $3,000, IF those ads received the maximum amount of clicks possible EVERYDAY within that budget. That’s not what usually happens since click volume can vary throughout a week or day. Some days may get 20 clicks while others may get 60. This means in order for your business to benefit from those 60 click days, you’ll need to keep the daily bid high enough to place ads or else… You’ll set the daily budget to low and capture only the 20 clicks, but the other 30 will go to a competitor because you capped your spending limit for the day on your campaign. So, it would make sense for Google to create a PPC tracking function (read, Google, READ THIS SUGGESTION) that you set a budget alert for when your combined daily budgets add up to $3,000 you are targeting for. This way, you could pause the campaign until next month or at least contact your client for additional approval on spending more once the ceiling is reached. My plummeting stock accounts have the basic technology to send me emails OR a text OR both whenever a price goes anywhere. So simple, yet Google AdWords makes us manually watch each account like a scientist…well, that’s what our marketing clients pay us for…so after doing a thorough review of Google AdWords….it’s fair to say the behemonth still has room to grow. About the Author: 相关的主题文章: