Business Many small business have website that sit online and do little to help them. There are a lot of simple changes that can turn your website from a simple brochure to an interactive part of your business bringing clients and money to your company. Pay Attention to the web site Design. Some sites will completely over-do it on the eye candy and forget about functionality. Big graphics and flash just for the sake of impressing the site’s owner can actually make the visitor leave. Do not use graphics that are large and purposeless. Remember, some visitors may still be accessing your website via dial-up. Your site needs to load up quickly for all users. A slow website will cause your users to leave quickly. You will also get penalized by the search engines if your website takes too long to load. Pay attention to graphic and design sizes. Many web designers design for large screen resolutions and sometimes it is easy to forget that even though a graphic looks great to you, it might not look so great on a smaller resolution screen. A site which is poorly designed, using default fonts with no color changes is not very aesthetically pleasing. Any web visitor, whether they admit it or not, judges your company by your website unless they have something else to go on. A well-designed site turns your home office into a corporate powerhouse. A poor design makes the site seem like an afterthought. Advertise on the web to your visitors. When a visitor wants to contact you through email, you should always try to use a web form. Having your email online can allow spiders to collect your email address and help them get picked up by spammers. When you communicate t will also allow you to ask your customers for their email address and then store that address for later use. Employ the "push/pull" marketing strategy. A visitor coming to your website is the pull, but later you want to push content back to them in the form of a newsletter or other promotional material. Start a mailing list and use it. Invite visitors to sign up for a monthly newsletter. Advertising makes or breaks a business, and as long as you respect the ethical considerations of your mailing list, you should use it! Don’t stay hidden in the dark.The internet is shared by millions. When you set up your website, don’t pretend that you are a self contained island. Get out there and keep in touch with what is happening with your clients, what are they doing on other websites related to your own. Participate in forums. Post links to other web sites and ask for a link in return. Try forming a partnership with other web sites if it is appropriate. When it comes to communication, people like personal email. Hiding behind general email address like "sales" and "info" is all right for your homepage but only long as there is a way to also email you directly. A company site which allows email direct to the management is good. Just remember how much you hate calling a company and getting stuck in their phone system. Sometimes you just want to talk to somebody. Give your visitors that ability. Once you have a customer make a Plan to get repeat traffic. Use newsletters, out-going email, contests, forums, clubs, auctions, anything at all that will cause people to return to your website. Try not to posting links to other websites. They may never return. If you have to provide them an exit page. Give them a pop-up when they try to leave your site. Or at the very least make external links open in a new window. Track Your web sites visitors. Pay attention to your web site’s statistics. What pages are people reading? How are they finding you, with what keywords are they finding your web page? Do your visitors just come and leave right away and never see anything but your homepage? How long as they are on your website? Do your visitors ever return? This data is immensely valuable when fine tuning your website based on what your customer needs and wants. Google and other companies offer Free analytic tools that help you define all of this! About the Author: 相关的主题文章: